I’m a communication designer in Ahmedabad. I work on identity systems, and on the guidelines, signage and printed matter that let other people use them without me in the room.
Selected work
2022–2026
Ventori TechnologiesBrand strategy for a networking hardware company, built on one finding from the research: people want reliable internet at home, but they don’t want their homes to look connected.2026
GLS UniversityIdentity and signage for the university I studied at, aimed at the people who arrive once and need to find their way quickly.2023
Cyn:Lr LaboratoriesIdentity for a robotics lab building arms that can pick up objects they have never seen. The capability is invisible, so the brand had to explain a way of seeing.2022
ArmatrixIdentity and guidelines for a company building robots that inspect the insides of industrial assets, the confined spaces most of the industry treats as unreachable.2026